Standing out at a Career Faire can make a difference in your job hunt. Career Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Faire in early 2010, 10 companies as showing up, and a major job search company has 82 job faires scheduled for this year across the US.

How do you rise above the crowd at a Job Fair? The contention can be sizeable, but you can help yourself stick out from the herd with early homework. At AA-Careers, we have a straight-forward 6-step process to prepare. Plan to go? Here’s how to prepare:

First, investigate the companies that are going and pick your objectives. Use the World Wide Web to research the organizations that are there before you even decide to go. Go to their web sites and see if they have their job openings posted. Pick a tenable number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than 10 in a day, and three or four is a much more reasonable target. For each hiring organization, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the nomenclature match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘mini sales pitch’ for each potential organization/position combination. Write down a 60 second ‘thumbnail’ that you can repeat verbally depicting why you are a great candidate for that position. You’ll use this in your resume and when you meet people at the job booth.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the position you’re want. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job description. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a clearly tagged folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!


6.02.2010. | Categories: Commercial Stuff, Marketing, Plugs | Comments Off

A modern job search campaign is by nature very involved. While the net has offered a variety of new channels, it also creates increased competition for choice jobs and possible challenges for job hunters.

Job search needs to be thought of as a highly personal, highly directed marketing operation where you are the product. Your resume is an advertisement. Your extended network of contacts is your lead generating machine.

So where does the net fit in? At AA-Careers, we recently posted a job on a popular job board and got over 600 responses in a calendar week. For one position. That’s increased competition.

Had a strong person gotten ahold of us before we ran the ad, they could have secured the position prior to having all that competition. How? By knowing someone at our company who became aware of the job prior to posting. Everyone knew about of the job for at least 14 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily eliminated with a fast triage process. How? The same way any hiring manager would. By passing over resumes where the objective didn’t match our job description. By eliminating candidates whose cover letters gave us grounds not to employ them, like "I know I’m overqualified but I really need a job". By eliminating job hunters whose documents that didn’t open properly. And by eliminating candidates who didn’t bother to spell check their cover letter and/or resume.

So the good news is that job boards give you a feel of who is hiring, and for what kinds of positions. But once those positions are posted, the competition is intense. You can still compete, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another potential problem to be aware of is how quickly you can be looked up on the net. As we Googled several job hunters, we ran into some personal web pages that were in questionable taste. Nothing crazy, but enough to rock our thinking about who to choose.

AA-Careers provides a encompassing set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!


10.01.2010. | Categories: Marketing, School of Self Improvement | Comments Off

Do you have an amusing voice that would be flawless for a animated character? Are you able to do impressions or vocal impersonations? Then turn your talents into a career with voice over training. Movies, TV and radio rely on skilled voice over actors as part of their projects. Everything from television, movies and radio all require some form of voice over work at one point of another. Many use voice over training as a springboard into on camera acting and even professional speaking.Voice over castings are held regularly to recruit voice over talent for major production companies. However, without proper voice over training and credentials, you will not make far in the industry or even have access to voice over casting calls.

Although this may sound unusual, when beginning in a voice over career, many voiceover trainees are unsure whether they should breathe or not during the take! Everyone has to breathe, this goes without saying. Even So, the sound of breathing in can be amplified by the microphone and detected during your recording sessions. This then translates potentially to millions in the audience listening to narration with occasional breathy interruptions. Rest assured you can breathe easy because these breaths can be quite easily edited out or lowered in post production. As your voice over training goes forward, you become more adequate not only with the sound of your own voice but with your speech and breathing patterns as well.


11.12.2009. | Categories: Marketing, Media Resources, Plugs | Comments Off

Nearly all businesses came out with several printing articles, which perform both as communication purposes as well as advertising tools. Helpful brochure printing is a required part in the full process of promoting the manufactured goods or the service of a company. There are other resources in this class to render the same results as brochure printing has for any business owner.

You will not be able to contrast between a really honest business company from a fakebusiness company by the face value of a business card or pamphlet. In compairison they are almost similar and speak of only excellent qualities. When you compare brochures of many different companies, you can easily spot the difference in the class of the businesses.

Reputed businesses believe brochure printing is an investment can make a confident effect into the sales to create possibilities for better earnings. The brochure of a business organization is a real reflection of the structure of the company. Brochures are a summary of the company’s past experience and excellence achieved in their trade.

A customer will be able to determine the worth of a distinct company and can elect to award them contracts. It is a tool to separate the status of a individual company in the market from other competition. Consequently it is a wise decision to go with a high quality brochure printing company.

The next step would be to discover the key points of a highly effective brochure. A qualified brochure has to be planned with professional insight. The ingredients, which are, the content and the design of the brochure have to be top grade. The look of the brochure should show that took a great deal of time and money to produce.

A high quality appearance of the brochure gives a positive outlook of the company to the clients. You have to pay attention to the choice of color combination, the shape, the size and even in the scripts used in the brochure. A clean brochure speaks of the efficient nature of a the company. The most important thing in brochure printing is the message. Send the right message to the right customer.

Click here to visit our website.


8.12.2009. | Categories: Marketing, Plugs, Printer Tech | Comments Off

It’s never enough to simply stick a coupon offer onto your flyers printing design and hope to bring you money. If it is not done the right way your offer will mainly be unnoticed and you will lose money. There are some simple quick and easy tips to follow for coupons in your restaurant flyer printing job that can help you save money and customers.

The first thing to do is to make sure that your flyer printing order has the right coupon offers on it. Using old coupons can cause you trouble later on. So it is important to make sure your coupon offers are up to date with your restaurant latest deals that it has to offer.

You then need to make sure that your flyer design advertises your coupon offers. One choice that is very common is to have your menu, coupon offers, and special deals shown on the front of the flyer so that your customers can see what they all look for, the great deals. You also have to make sure that your flyers are nice and presentable. You can also have your coupon offers in bold so that the first thing that your costumers read is the deals for your restaurant.


9.07.2009. | Categories: Marketing, Plugs, Printer Tech | Comments Off

Today, as various organisations and moguls are looking towards online video websites as a superb place to post content to grab the notice of their potential clients, it is key to tell apart the main benefits of utilising internet video advertising websites. Get the most value from your online video content through Vidify’s quality video distribution partnerships.

Here are one or two necessary bits and pieces you ought to know before you begin to upload corporate videos on online video sites.

Always make every effort to use corporate videos that offer worthwhile info to your viewers - Scores of business people incorrectly believe you can merely place any kind of advertisement on a video site, but nothing could be any further from the truth. All videos should provide some valuable info to the target market, or otherwise start topic of chat.

Do some market research on the video websites previous to you uploading your very 1st video - it is a terrific idea to allot some substantial time typing your market’s important keywords into the search engine on the site, in an attempt to learn what similar promotional videos are at this time out there. Then make sure you have noted down the profile names of the most key businesses in your sector. Perhaps later down the line you can make a joint venture or even have some sort of association with these companies.

It is important to take into account that each & every video channel has a society built into it - You are suggested to value the other members and it is recommended that you distribute positive annotations about your competitors’ videos. Essentially you need to be a member of the community, contributing advice, ideas etc. And only then should you regard yourself as being a video marketer and begin to promote your very own videos & services.

Commit yourself to developing numerous corporate videos - You should have a clear strategy for producing and circulating numerous promotional videos. Or else, your company’s page on the video sites will give the idea of being empty if it just has one video to see. For that reason, spend extra time preparing the creation of a series of short professional videos, instead of one significantly lengthy video.

Internet video marketing is one of the most successful & quickest ways of marketing your firm currently.


30.03.2009. | Categories: Marketing, University of Publishing, Video Planet | Comments Off

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5.01.2009. | Categories: Consumer Market, Marketing, Plugs | Comments Off

The Internet truly is an amazing medium. A virtual universe of information on every subject known to humankind is available literally at our fingertips. At the same time, the Internet is a powerful communication tool. Whether for business or personal reasons, the Internet can put us in touch with people all over the world. It is no wonder that the Internet is now considered to be the most influential business innovation ever. Indeed, the internet virtually eliminates
mailing costs, provides instant communication capabilities, enables business transactions 24 hours a day, 7 days a week, and 365 days a year.

And that’s just the beginning…

Network marketing is perfectly suited for the Internet, and as such many people are having enormous success building network marketing businesses online. The Internet has obliterated the old-fashioned method of network marketing: badgering family, friends, and co-workers in order to get them to buy some products. Now, you will never have to hound anyone again. By harnessing the power of the Internet, you can draw prospects from all over the world to your web site. Your marketing is done for you via your web site and the automated features that the Internet offers.

Not only can you sell products directly from your web site, you can also generate a list of leads for your business. Lead generation is probably the most profitable aspect of your business web site. Your resulting list of leads

enables you to regularly contact your prospects by email, phone, and other means. This is very convenient, since many online entrepreneurs have found that most of their prospects buy their products only after having been contacted several times. Develop a system and schedule for following up with your prospects, and keep your

business fresh on their minds.

Do you worry about your financial future? Is your job secure? How are you going to keep those bills paid and still save enough for a comfortable retirement? Will your boss hold on to you through the next round of layoffs? Do you have enough money left over each month to support your favorite charity?

If any of these questions are keeping you awake at night, then you owe it to yourself to learn more about network marketing. Discover what many other people are learning: that there has never been a better time to get started in network marketing. You will find that you don’t have to be a computer expert to set up your own web site and marketing system, because there are many tools and resources available to people like you and me. Millions of people are making honest income from the Internet, and many have found that they can earn lifetime residual income from their efforts.

Chuck Tourtillott is the director of a non-profit organization. He and his wife Michelle are also entrepreneurs in network marketing home business.
You may contact them at:
chuckandmichelle@usana.com or visit their websites at http://www.robertallenroadtowealth.com and http://www.chuckandmichelle.usana.com.


2.06.2008. | Categories: Marketing | Comments Off

You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It’s great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for it. So how do you get the word out? And at what price?

First, no matter what career you have chosen, be professional. Most likely you have educated yourself in this field, put in long “precious” hours and invested funds that you really can’t afford to lose. You deserve respect from other professionals, but you must work at maintaining your credibility. Therefore, as a dedicated worker, you should direct your energy to always looking, acting and proving the part. You represent all persons that have the same job as you.

Secondly, (this correlates directly to what I just said) any form of publicity that you as an individual may receive, will impact all people in your profession. If you can show that you can help someone better their life, whether through a product or service, people will look for that product and service again. If people in your line of work get a bad reputation, how do you think it will affect you even though you have a good one? On the other hand, you may find that people are drawn to you simply because they “heard” good things about the field you are in.

Great - that seems simple enough. But exactly how do we market ourselves - and more importantly what’s it going to cost? Some publicity will cost money; almost all will require time and effort. How much you want to put forth is totally up to you. Last summer I had an article in Fast Company Magazine. That article not only shed light on my particular career (Professional Organizers) but it generated an appearance on CNN-FN Market Call on a segment titled “Maverick of the Morning”. Getting publicity in the media whether it is print, radio or TV can be quite expensive. Many assumed this was “free” publicity, and although they are correct in the fact that I never paid for the article or the television special directly, it did cost me. I took the time to attend a conference in San Francisco, which was over two years ago now, at the cost of $2000. The networking contact I made at the conference was the senior editor of Fast Company. Then with some perseverance and some skills from a marketing company that I also “hired”, eventually the article was printed.

Not everyone has a huge “public relations” account to pull from, so you must get creative. This can’t be that hard for you, after all you created your job didn’t you? It’s time you put your skills to work in marketing. Join new clubs and organizations. Volunteer for something totally unrelated to your field of work. Go to church socials, neighborhood meetings, your kid’s school functions. Send news releases, articles, coupons, to companies and media via email or fax. Put yourself in as many “free” website listings as possible. Create your own free or low cost website. Give discounts to current clients that bring you more work (incentive!). Use endorsements from happy customers. Donate some form of your work to a charity fundraiser (Professional Organizers may offer a “free” office organizing). Get business cards, magnets, even your answering machine that all say your name, business, phone, and website - create a catchy logo or motto.

The key is not to be shy. Believing in yourself and what you do, is all it takes. Promote yourself by doing a great job. That will bring in business for you directly and enhance your particular career’s reputation as a whole. Remember, you are a professional, it’s time you show it off. You can spend as much or as little cash as you want on publicity. Obviously the big bucks can get you a big campaign, but if it costs your entire profit, what have you gained? And I have no doubt that time, although it is “free”, has a price for you. You must decide if something that has potential to bring in business is really worth your time and effort. Often, the things we do or people we meet that we least imagine would benefit our business, do. Keep an open mind and a positive attitude. That’s the answer to the question.

© Barbara Hemphill is the author of Kiplinger’s Taming the Paper Tiger at Work and Taming the Paper Tiger at Home and co-author of Love It or Lose It: Living Clutter-Free Forever. The mission of Hemphill Productivity Institute is to help individuals and organizations create and sustain a productive environment so they can accomplish their work and enjoy their lives. We do this by organizing space, information, and time. We can be reached at 800-427-0237 or at www.ProductiveEnvironment.com


26.04.2008. | Categories: Marketing | Comments Off

This it where the phrase “give and you shall receive” fits into your business. By creating content for others to use you will be helping them and your business.

You see, many people don’t have the time or skills to write and create content to give away to their web site visitors. Giving away content from your web site can easily increase traffic and sales. Why not create promotional content for other people to use so they can promote their web site. The most common way to achieve this is by creating an ebook.

First, you will need to write and create your own ebook to give away to your visitors. If you don’t want to write one, you could ask permission to use another writers’ articles or material. Be sure to include your text or banner at the beginning of the ebook.

Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet.

You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they’ll work harder to promote it. That means your ad will be

seen by even more people. It’s now a win/ win situation for you and your visitors!

You don’t have to use just ebooks you can also do this with articles, graphics, anything related to your business that can be passed along. Have you ever received one of those funny videos from a friend and then sent to another friend? Just use your imagination the possibilities are endless.

About the author:

Lisa M Cope - Creator of http://Find-1.com an online directory of products and services and http://flipidy.com a premier source for online business information.
Contact Lisa@flipdy.com


12.04.2008. | Categories: Marketing | Comments Off