We buy many products off-the-shelf and don’t expect them to be tailor-made to match our requirements. Nonetheless, when it comes to websites it seems to be different. Most business owners expect that their site will be designed to their rigorous specs. This is absolutely reasonable, and in a lot of business cases it’s utterly necessary.

But hold on - is it genuinely the best way to go about things for all cases? Ask yourself this : how can I sell stuff online? Consider content managed websites for instance : feature-rich websites, with demanding security necessities, a control panel so the site proprietor can update the content on the site. All these prerequisites, while demanding the front-end to be easy to use and purchase products for website visitors. Resolving all those needs is no trivial chore, and if a bug or other problem happens, you have to go back to the web designer to ask for fixes. Bespoke websites in this context are burdened with so much to consider.

Nonetheless, there’s an alternative to this way which is a lot more cost-effective, can give you a lot more facilities, and offers more reliability, stability and security - the website template.

People realise today that bespoke websites frequently aren’t required and that in many cases, it’s better to alter your business plan even ever-so slightly so they meet a strong, well-performing web template than it is to risk a tailor-made web design to fit your goals. Why? Because of the complexity a modern website asks for. You want a secure, well-tested codebase that runs your site, not recently written code that hasn’t had the benefit of months and years of real-life testing. Not only that, but templates ordinarily come with free updates, so your website is following all the contemporary technologies showing your latest tweets online.

But maybe the greatest selling point is this however: templated solutions are much cheaper than bespoke websites. Why spend £7000 on a site if you can acquire a site with more facilities for only £600, for instance?

These issues ought to cause you to consider carefully your plans and whether to opt for a website template or go for a tailored website.


1.02.2010. | Categories: Lots Of Templates Resources | Comments Off

If you are using an elliptical-type machine for intervals, then I believe that you are not getting the results you deserve. In my opinion, the elliptical machines are one of the least effective methods for losing fat - just as bad as spinning classes (which I’ll cover in a future newsletter).

Now you might know someone that is uses the elliptical all the time and is lean. But I will be the farm that they can thank their genetics, their strength training, and their nutrition for their results. I have yet to see someone transform their physique with the elliptical trainer. In fact, when someone comes to me with a failing program, I often see them using the elliptical for their interval training. And that’s the first things I change.

The elliptical machine is sneaky, and it fools us three ways. First, you can get your heart rate up really high and easily. Second, you can get a big sweat on. And third, the machine tells you that you have burned an awful lot of calories (even though the calorie counter is likely inaccurate, as was shown on a CBS news report).

So why doesn’t the elliptical work? Because you just don’t do as much mechanical work as you do when you run or cycle. Basically, it’s just easier and less effective. Getting your heart rate up is not the key determinant of fat loss.

Your body is a well programmed machine. It’s ‘wired’ to increase heart rate and breathing as soon as it senses motion (that’s why you start to breathe heavily after taking a single flight of stairs - it’s not just because you are unfit).

The key factor in fat loss is the amount of work done. Until you learn to separate the influence of the two, you won’t be using intervals in the best possible manner.

As fat loss expert Alwyn Cosgrove explains, “The problem is not the elliptical itself — it’s just that it tends to allow/promote momentum (as most people have the resistance too low) from bodyweight alone. So unless you crank up the resistance and actually produce some force and/or MOVE your bodyweight - it’s nothing but momentum. So if you’re not actively using your muscles to produce some sort of force you aren’t burning many calories.”

But even then, I still don’t think using a high resistance level on the ellliptical will get you the results you are looking for. Yet despite their ineffectiveness, elliptical machines and the like remain a popular training method. But that’s only due to the human condition - like flowing water, we seek the path of least resistance. We’ll will do anything to get around obstacles rather than doing the real work required to overcome the obstacles. Given the choice, humans always go with the easiest option.

Compare the elliptical to the Stairmaster. Stairmasters are more effective but less popular. Why? Because we’ve found something easier (the elliptical) that still gives us the comfort of a sweat and an elevated heart rate (even if we don’t get the results). And now millions of gym goers pat themselves on the back after flailing around on the elliptical for 30 minutes and thinking they’ve been shedding fat.

Training in your comfort zone is useless. Your metabolic rate will increase when your body is forced to change. The harder and smarter you train, the greater your increase in metabolic rate. That is why you have to do things the right way (the TT way!), to lose fat. As I’ve always said with Turbulence Training, the key to getting results is making your body change. That means using training techniques that demand your body to change. The elliptical will not cause your body to change. It is a waste of time.

So what works better? If you have my TT Reports, you know I recommend the stationary bike. It’s safe, effective, and convenient. You can work at a very high power outage, and that is no illusion. You are doing the work (as long as you are not spinning at a very high RPM - that is another waste of time!).

Of course, you can also use sprinting. But that has a few more risks to it, whether it is done on a treadmill (risk: falling) or outside (risk: muscle pulls - so prepare appropriately).

Some other manly fat loss interval options are sled pulling, Farmer Walks (see photo), pushing heavy objects, wheelbarrow carries, and complexes. I’ll talk more about the exciting fat-shedding potential of lifting complexes in my future reports.

Craig Ballantyne trains athletes and executives in Toronto, and writes for Men’s Fitness magazine. His trademarked Turbulence Training workouts and his comprehensive workout manuals (including “The Ultimate Bodyweight Workout”) are featured on his website Turbulence Training.


6.04.2008. | Categories: Lots Of Templates Resources | Comments Off