Have you heard about the SeekOn Web directory? It’s a small, niche directory that never became as popular as the great directories like Yahoo! and Open Directory Project. There are literally thousands of small directories like SeekOn that help smaller, less well-known Web sites attract visitors who are seeking information they cannot find in the major search engines. Web marketing has forgotten to cultivate strong listings in Web directories because major search engines can boast so many more visitors than small directories.

But truth be told you may find that a few dozen small directory listings will send you as much traffic as one large search engine. Why is that? Because people don’t just use major search engines to find great Web content. So if you have some time on your hands and you’re looking for new ways to promote your Web site, try submitting to a few general purpose or industry directories you may never have heard of before.

Another interesting small directory you might not know about is Fresh TV. It doesn’t have to be a major brand directory because people are searching these small directories every day. You should try collecting a list of a dozen or so small directories and use them to find Web sites like your own. When you know a small active directory cannot provide searchers with relevant content like yours, you should submit your site and see what happens. But be careful. Some Web directories collect email addresses so they can send marketing offers to people. Make sure you’re looking at a real directory by comparing its archive.org copies to see how much growth the directory has had.

A good directory should have a few links pointing to it. But if you grow frustrated with these small directories you have the option of creating your own. You can easily set up a business directory using free hosting services or free software you download from the Web. Just because you don’t know nothing about birthing no Web directories doesn’t mean you cannot build a few to help you and your friends find and remember some great sites.